How we helped Sonic Jobs increase the job application rate of organic traffic to their homepage through a data-driven redesign.
When we first spoke to Sonic Jobs, they were concerned about their value proposition, and the conversion rate of their homepage - specifically, for organic traffic.
Since most paid traffic was being sent through to specific job pages, it meant that most people landing on the Sonic Jobs homepage, had never heard of them before.
This presented a unique problem to solve, and a clear metric that we could impact through design.
First, we dug deeper into the data behind user behaviour. Why were users leaving the homepage? How far were they scrolling down the page to find something? Were they scrolling at all?
We also looked to define what 'conversion rate' actually meant in this instance. Did we just want to increase the number of users making a job search? Or did we want to increase the conversion for the entire first job application journey.
We followed that up with a teardown of their current homepage, breaking down points of friction for users, missed best-practice, as well as performance and other criteria.
This gave us the perfect foundation from which to rebuild, and redesign.